Normally I don’t watch much TV other than the local and evening national news — and sometimes Hardball with Chris Matthews. But that’s still enough viewing to get a sense of where some advertising is going.
Recently “blending” (as it relates to families in commercials) is the buzzword I think the wonks on Madison Avenue are using and what they would deem as progress on a couple of fronts is clearly evident. The black woman with the white mate is the most obvious and high-profile addition to the lineup, but there is also the couples that just maybe, perhaps, you are left to wonder — if they are in gay relationships, either two females or two males.
God bless them if they are and I hope they’re able to grow old together, which is getting harder and harder to do, gender aside. The one couple seen less often is the black guy with the white female — but there are a number of them out there in TV land to be sure.
But there is one made-up family you’ll never see.
It’s the black couple with a white “daughter” of about 9 years of age. Oh, you’ll see white couples with a black daughter rather frequently, but not the other way around. Why is that?
Well, it could be that the white couple has an Arnold Schwarzenegger thing going on. You know, where the husband has knocked up the black maid, and the wife, flaming (and barren) liberal that she is, agrees they should raise the child as their very own natural offspring. Bless her.
It’s kinda like one of those National Geographic stories where a papa bear finds an orphan cub and the mama bear just loves it to death. Makes you want to go “Awwwww” and then get all weepy.
But seriously, until we see a middle-class black couple parenting a white child on TV commercials we’re still not yet there folks, and indeed, we are still a long way away.
From CoolCleveland correspondent Mansfield B. Frazier mansfieldfATgmail.com. Frazier’s From Behind The Wall: Commentary on Crime, Punishment, Race and the Underclass by a Prison Inmate is available in hardback. Snag your copy and have it signed by the author at http://NeighborhoodSolutionsInc.