Baldwin Wallace University is known for its music conservatory as well as its nationally celebrated music theatre department, whose graduates routinely end up on Broadway, in touring musical and in film and TV roles.
But now it’s also been earned recognition for a lesser-known program, as music industry trade publication Billboard has featured it in its list of 2020 Top Music Business Schools, even though its two study tracks are both in their relative infancy.
Its arts management and entrepreneurship major, which launched in 2015, currently has more than 70 students, while its music industry major started this year. Both majors combine courses from the conservatory and school of business. Students get hands-on experience working with organizations such as the Rock & Roll Hall of Fame and Brite Winter, and have the chance to hear from local music industry professionals who offer guest lectures and chances for students to make connections in the field. Mike Shea, who founded the Cleveland-based music magazine Alternative Press in the late 80s, will be teaching a course in the fall on music industry trends.
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