It’s a bit on the nose that the Content Marketing World Conference and Expo is bringing in recent Rock & Roll Hall of Fame inductees Cheap Trick to sing “I Want You To Want Me” at its 2016 event being held Tue 9/6-Fri 9/9 at the Huntington Convention Center of Cleveland.
In essence, the ’70s classic cuts right to the chase of content marketing, which is to “attract and retain customers by consistently creating and curating relevant and valuable content with the intention of changing or enhancing consumer behavior. It is an ongoing process that is best integrated into your overall marketing strategy, and it focuses on owning media, not renting it.”
contentmarketinginstitute.com/what-is-content-marketing/
In layman’s terms, the marketing of the 20th century is near extinction with the advent of a DVR to skip television advertising. Also, ardent consumers are specifically avoiding magazine advertisements and web campaigns. So what’s a marketer to do?
The industry is now moving towards content marketing, which aims to attract and retain customers by consistently creating and curating relevant and valuable content with the intention of changing or enhancing consumer behavior. It is an ongoing process that is best integrated into overall marketing strategy, and it focuses on owning media, not renting it.
You know, nudge the customer. Or in the case of CMWorld 2016, use The Force if need be. That’s because Star Wars actor Mark Hamill will be a guest speaker along with Lars Silberbauer (global director of social media & search marketing, LEGO Company Ltd.) and Michael Jr. (comedian, author and director).
There are also more than 150 sessions and 200 speakers with more than 80 sessions and workshops presented by the leading brand marketers from around the world covering strategy, integration, measurement and new ideas.
What remains to be seen is whether or not Cheap Trick changes its tune to “They Want You To Want Them.”
CoolCleveland interviewed Content Marketing Institute CEO Joe Pullizzi and presenters at the 2016 CMW.
View these video interviews here:
* https://coolcleveland.com/2016/04/video-joe-pulizzi-welcomes-you-to-cleveland-and-cmw-2016/
* https://coolcleveland.com/2016/05/video-content-marketing-world-2016-meets-the-search-guru/
* https://coolcleveland.com/2016/05/video-cleveland-welcomes-content-marketing-world-2016/