Art and business don’t always collide. But they did in mystery_art_shopping, where former SPACES Creative Fusion Artist Fellow Pavlina Mladenova brought traditional business techniques into the art world. Using the format of mystery shopping, where a “spy” is sent in a retail store to grade an employee’s customer relations, “shoppers” were recruited to visit museums and report what they saw.
Watch the video as Pavlina and Cool Cleveland’s Thomas Mulready speak on mystery_art_shopping and art and business in general.
http://spacesgallery.org/events