Fri 11/29 @ 8PM
One of Cleveland’s favorite bands is Carlos Jones & the P.L.U.S. Band, whose uplifting reggae-based music spreads positive vibes all over town, especially in the summer at festivals, fairs community events and outdoor concert series, where they’re one of the biggest drawing acts. They’ve been one of Cleveland’s most prominent groups for 20 years, building off Jones’ 13-year stint with the popular rock/reggae group First Light. They are currently finishing up a new album A New Day, which will be available next spring.
What to do to get through the winter though? To offer fans old and new something special for the chillier weather and to give back to the community, the group will be headlining the inaugural Black Friday Charity Ball at the Red Space Grand Warehouse & Gallery.
The event was the result of Jones’ manager Larry Koval brainstorming ways to reach new fans for the band. He already had a new entertainment promotion company Music America that had done a few projects but, says Koval, recently morphed into focusing on creating unique events. That kicked off last June with Reggae on the Water, which filled the Goodtime III with both dedicated fans and people looking for something special to do on a nice summer night.
“We did a recording studio-backed project when we were working on with Winslow couple of year ago,” he says. “But with Reggae on the Water it morphed into more of an event-type promotion company. Where we’re at with Carlos is we’re trying to create some unique events to broaden the fan base a little, self-promote a little and bring in some charities.”
Jones has long done charitable work for the community, all the way back to the days when his band First Light co-headlined the annual Rock and Reggae benefit for the Free Clinic. So a benefit event made good sense.
For the Black Friday Charity Ball, Koval reached out to three charities. One was the Alive Inside Foundation, which works with dementia patients, a group they were already working as the beneficiary of sales from Carlos Jones Positive Vibrations Coffee. Another is the Cleveland Christian Home on the west side which works with youth with behavioral issues. And finally, it added the Jewish Workmen’s Circle, which focuses on social justice initiatives. The organizations will have fundraising activities such as Chinese auctions and raffles, and will be providing information about their missions.
General admission tickets for the charity ball are $25; reserved seating is $35; VIP tickets, which include reserved seating, valet parking and food, are $65.