Sat 11/25
It’s that time of year again! When small businesses want to show their best — in products, services and customer service. The holidays, though hectic, are always an exciting time for us. It’s like our Super Bowl.
Between Black Friday and Cyber Monday is a thing called Small Business Saturday — a day designated to support your local small businesses in the community.
Founded by American Express, Small Business Saturday was first observed in the United States on November 27, 2010. Rather than focus on the big box retail stores, it encourages holiday shoppers to patronize brick-and-mortar businesses that are small and local.
This year, Small Business Saturday is November 25th. There are several ways you can support your local business owner, the community, as well as the national moment itself.
Here’s a few awesome ideas to support the day.
✔️Use the hashtag #SmallBusinessSaturday. Since its existence in early 2010, the hashtag was used to promote small businesses on any Saturday (not solely that Saturday between Black Friday and Cyber Monday). Use it. Often.
✔️It’s awesome that you will visit your favorite small businesses for the day, but why not use Small Business Saturday as a time to discover a small business you hadn’t visited before? Brighten your friendly neighborhood business owner’s day with a new face. They’ll be glad you did. (Extra points for coffee).
✔️Visit the Small Business Saturday website to see what local events and businesses are participating. You may find deals and special offers that will make your trip even sweeter.
✔️Share. Share. Share! Help local business owners get the word out about their events by sharing and retweeting events on your social media outlets. Don’t forget the hashtag!
✔️And lastly — Save a little for Small Business. Entrepreneurs in your communities truly appreciate the support during this time. Any purchase, big (hopefully) or small helps business owners get a profitable jump on the holiday season and the new year — i.e. when the holidays are over and business gets S L O W. January and February are BRUTAL times for some small businesses, especially in cities with snow and a successful holiday season is a huge help.
Make a difference in your community, one visit at a time. #shopsmall on #smallbusinesssaturday – business owners thank you in advance for your support. This year and in the future.
Getting ready,
Dru
About the writer: Dru Thompson is a fashion designer who owns and operates Dru Christine Fabrics and Design, a design studio located within Lake Affect Studios (1615 East 25th Street). Through community involvement, Thompson has firmly established herself in the arts and fashion community as a writer, educator at the Cleveland School of the Arts, and mentor for aspiring entrepreneurs. To learn more about the design, visit druchristine.com, on Instragram @druchristine, Twitter @druchristine and Facebook Dru Christine Fabrics and Design.