Cool Cleveland StartupBus Coverage


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Follow the adventures of Cool Cleveland’s Thomas Mulready as he boards the StartupBus in Ohio and makes his way to Austin, Texas, spending 72 hours with perfect strangers creating a startup company.

Cool Cleveland presented live streaming video every day at noon & 4PM EASTERN here on the site. Then Western Reserve PBS offered a live cut-in at 6:57PM EASTERN each evening for a live video update.

Cool Cleveland’s Thomas Mulready is part of a national competition called StartupBus, where a team of strangers on each of 10 buses traveling to the South by Southwest (SXSW) Interactive Festival in Austin, Texas, have 72 hours to conceive, build and launch a business. Mulready rides the Ohio bus that departs from Cincinnati after a barnstorming tour of incubators and entrepreneurial hotspots of Ohio. Western Reserve PBS’s NEOtropolis program host Luke Frasier speaks with Mulready each evening leading into The News Hour on Western Reserve PBS. Check listings for your local channel.

Cool Cleveland / Western Reserve PBS live coverage schedule:

* Sat 3/3:  NOON & 4PM EASTERN live Skype on Preparations begin for StartupBus adventure. There’s more prep than you might think!

* Sat 3/4:  NOON & 4PM EASTERN live Skype on We’re traveling light, but smart: iPhone 4GS. Check. Hi-Lo tripod. Check. Wide angle lens for tight spaces on bus. Check.

* Mon 3/5:  NOON & 4PM EASTERN live Skype on  6:57PM EASTERN live TV broadcast on Western Reserve PBS . Ohio StartupBus tours Ohio’s leading business incubators including TechColumbus and Youngstown Business Incubator. Reception at Brazenhead near Ohio State University.

* Tue 3/6:  NOON & 4PM EASTERN live Skype on  6:57PM EASTERN live TV broadcast on Western Reserve PBS. Ohio StartupBus travels from Cincinnati to Nashville to meet with the Entrepreneurial Council.

* Wed 3/7: NOON & 4PM EASTERN live Skype on  6:57PM EASTERN live TV broadcast on Western Reserve PBS. Ohio StartupBus meets up with buses from NYC, Boston & Miami and moves on to Baton Rouge, LA, where the mayor hosts a reception.

* Thu 3/8: NOON & 4PM EASTERN live Skype on  6:57PM EASTERN live TV broadcast on Western Reserve PBS. All 10 StartupBuses meet up and travel to San Antonio to meet with RackSpace HQ for a reception.

* Fri 3/9: NOON & 4PM EASTERN live Skype on StartupBuses head to Austin, Texas to pitch venture capitalists from Sequoia Ventures. Two teams from the Ohio StartupBus will represent and be eligible to pitch with a working prototype and a video. Wish us luck!

* Sat 3/10: NOON & 4PM EASTERN live Skype on CoolCleveland.comStartupBus is over, but Cool Cleveland continues to file live reports live from SXSW Music, Film & Interactive Conference.


Western Reserve PBS took interest in the project because it closely matches the goals of the organization’s weekly program NEOtropolis, which airs on Tuesdays at 9 p.m. “I’m on a quest to transform traditional broadcast television into a 21st century open-source, interactive, social-networking operation. I call it ‘Operation Wiki-TV,’” said Trina Cutter, the organization’s president and CEO. “Thanks to a grant from the John S. and James L. Knight Foundation, we have been able to integrate Internet social networking concepts into our broadcast of NEOtropolis. So when I learned about StartupBus, it seemed like a cool and natural way to take NEOtropolis to the next ‘Wiki-TV’ level.” is interested in promoting cool stuff happening in the region, including arts, culture, local business and entrepreneurship through an online network, including mobile apps for iPhone and Android, blogs, sites, social media, and a massive weekly e-blast. What a better way than to join with area entrepreneurs to explore the process from the inside out? You are invited to join this adventure by commenting on the blog, following on Twitter, liking the Facebook page and downloading the free mobile app for iPhone and Android,   By doing so you become eligible to WIN $100, to be announced in the Wed 3/14 issue of

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One Response to “Cool Cleveland StartupBus Coverage”

  1. Karen Hewson

    Wish I was going with you all! Have fun and we’ll be keeping tabs!

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